LEGO® has expanded its world-class building line with the recent introduction of LEGO® Friends. Featuring some new innovations in building components, LEGO® Friends is the result of years of serious reseach by the LEGO® company into what girls value in their gameplay, with a focus squarely on providing a fun and fulfilling play experience for this market and proving that the famous LEGO® brand is not “just for boys.”
Set in the fictional suburban setting of Heartlake, LEGO® Friends features five new female minifigures and a variety of buildings and accessories for their adventures. The minifigures have been updated from the traditional block-man to a more feminine and doll-like style that girls find more appealing. Building components have been arranged and packaged in new ways to facilitate more immediate play after finding that girls prefer to play with their sets while still in the building process rather than building first and then playing afterward.
The minifigures and building sets come with detailed biographies in order to foster girls’ tendencies toward more storytelling in their gameplay than action-hero type battles, and the sets introduce several new colors of building blocks, which is sure to excite LEGO® fans of all ages. With Olivia the Inventor, Mia the Animal Lover, Stephanie the Socially-Connected Writer, Emma the Beautician and Andrea the Performer to choose from and collect, there is something in the LEGO® Friends line that is sure to engage and delight any young girl.
The sets are bright and fun, and focus more on everyday life activities rather than fantastical settings while still remaining true to the basic building block concept consumers the world over have grown to love. With the new launch, the LEGO® company hopes to provide a product more girls will relate to and bond with to bring them into the LEGO® community, and make gift-buying easier for parents and others who want to give toys that help foster and encourage mental development in children, but run into frustration with limited options that appeal to girls in this market. LEGO® Friends is already available at toy stores and mass retailers everywhere.
The new VTech – Kidi Pop and Rock is an exciting interactive tool to get your child a head start on learning not one but three instruments in one fun toy. With a myriad of options, your child can begin playing guitar, piano and drums in various musical styles including rock, hip-hop and jazz. To encourage your child’s creativity, the VTech – Kidi Pop and Rock also includes record and playback features so that they can record and play back their own sound effects.
The new role-playing toy, VTech – Dr Alfie, is a wonderful opportunity for children to learn about the medicine and basic shapes while also building their social skills. The Dr. Alfie bear is an especially good choice to help kids learn about and be comfortable with going to the doctor’s office. Dr. Alfie is also ideal for helping your child understand illness and be open to the idea of medical professions later in life. Dr. Alfie comes with a stethoscope, bandage and ear thermometer.
One of the most important skills for your child to learn is money management. The new VTech – Shop With Me Cash Register is a wonderful tool for this and more, as it also encourages independent play and the development of math skills. It features a scanner, play food and drink pieces, a credit card and card reader, and play currency.
Celebrate more than 50 years of Smurfs with these smurferific 
Three levels of difficulty allow players of every ability numerous building and guessing opportunities in LEGO® Creationary. Build a vehicle, building, or item from nature with 338 pieces and 13 micro figures while other players guess what is being built. Create your own rules for hours of fun.
Lead heroes to the temple, build walls to block opponents, and avoid the Minotaur in the labyrinth of LEGO® Minotaurus. Strategize with 211 pieces and 12 micro figures in this game with simple rules the entire family will enjoy.
Climb to the top of the pyramid after unlocking coded pyramid layers in LEGO® Ramses Pyramid. Practice skill, cunning, and memory. Compete against each other with 217 pieces and 13 micro figures or battle the Mummy King together for added versatility.
Players race down moving staircases and through secret passageways while collecting homework in Harry Potter Hogwarts school. Maneuver 322 pieces and 9 micro figures through Hogwarts and be the first to reach the common room.
This sparkling pink kids’ digital camera from the VTech Kidizoom Digital Cameras collection is ideal for all little princesses who love to be creative and have loads of fun. The dazzling diamond-like buttons and crown-shaped SD card slot will put a twinkle in her eye and a royal spring in her step. The Disney Princess toy camera from the VTech Kidizoom Digital Cameras collection of kids’ toys features built-in photo editing and a variety of fun and fanciful princess frames.
The VTech Toy Story 3 Kidizoom Digital Camera is the perfect kids’ digital camera for children who just can’t get enough of Woody, Buzz and the rest of the fun Toy Story Gang. Your little animated movie buff will love taking videos and photos with Buzz Lightyear! This amazing toy camera from the VTech Kidizoom Digital Cameras collection includes themed frames for holding priceless photos, digital zoom and an incredible storage capacity that allows your child to save more than 500 photos. The fun never runs out with this awesome toy camera from the incredible collection of VTech Kidizoom Digital Cameras.
Young film directors will love this first video camera from the VTech Kidizoom Digital Cameras collection of kids’ digital cameras. Simple controls and a fun design make this toy camera the perfect fit for little hands. The Kidizoom Video Cam features a wide assortment of borders, frames and creative stamps to add to photos and encourage imaginative play. This toy camera also includes video and photo editing features, 256 MD memory and three fun games for additional entertainment.
This pretty pink first video camera from the outstanding collection of VTech Kidizoom Digital Cameras features animations, borders, stamps and more for fun and creative play, Take animated videos and fun photos with this delightful pink toy camera that includes three built in games, digital zoom and a full colour TFT screen for easy viewing of photos and videos.
As far as LEGO trains go, the passenger train may well be the best starter kit. The set comes with sixteen curved and sixteen flexible tracks, four straight tracks, a traffic light, two engines with viewable control rooms, three mini-figures and the train itself measures twenty seven inches.
For those with a taste towards the industrial, the cargo train comes with an engineer and three freight workers, a big crane, a container truck with a flatbed trailer, a full circle of tracks, a 7 speed remote and the train itself is an incredible eighty eight centimeters, or thirty four and a half inches in length.
All those LEGO trains need somewhere to stop and pick up passengers, so no set is complete without the LEGO 7937 City Train Station. This kit includes a taxi driver, two travelers and an engineer. The station itself features a kosk, a ticket machine, a time table, a sheltered waiting area, two platforms, a pedestrian bridge stretching over the tracks to give your passengers a nice view, a taxi with space for the driver and a passenger, four straight tracks and a total length of eleven inches.
Lego train tracks need no introduction: they’re extra tracks. They are, of course, a necessity for anyone who plans on building a full set stretching around the den or the garage.
Everyone wants to play with the crossing gates, right? Well here is where that fantasy comes to life. This kit comes with crossing gates, four straight tracks, a road rail excavator with shovel and hook attachments, and a railroad worker who can sit there being bored all day waiting for trains to pull through. It’s a tough job, but somebody’s gotta do it.
